Faq
Here are some frequently asked questions. Shoot us a message if you can’t find an answer.
letterbox advertising
We get it – no one likes wasteful, generic junk mail. That’s why Local Exposure does things differently. Our postcards are designed to stand out with professional layouts, clear branding, and a premium look and feel. We also limit the number of businesses featured, ensuring your message isn’t lost in a pile of clutter.
Plus, research shows that 83% of people take unaddressed mail into their homes (Australia Post). Many keep flyers for future reference, especially for local services they may need later. Unlike digital ads that disappear in seconds, a physical postcard, pamphlet or brochure stays in the home and can be referred to when needed.
Our focus is on getting your business seen by the right people – Exposure is the first step toward generating leads and sales. We can’t guarantee specific results because every business, offer, and target audience is different. However, letterbox advertising is a proven marketing channel that consistently works for local businesses when done right.
The key is to have a strong offer, clear message, and easy way for potential customers to take action (e.g., a phone number, website, or QR code). We’ll help you craft a compelling Ad that maximises your chances of success.
We carefully curate the businesses that share space on each postcard, pamphlet, or brochure to ensure there’s no direct competition (e.g., only one plumber, one electrician, etc.). We aim to include businesses that complement rather than compete with each other, increasing the likelihood of your ad being noticed and retained by potential customers.
Your Ad will be bigger than the size of a smartphone – designed to be clear, eye-catching, and easy to read. It’s not a tiny classified ad; it’s a professionally designed marketing piece that makes an impact. Plus, because we limit the number of advertisers on each advertising material, your business gets prominent placement without being lost in a sea of Ads.
We focus on targeted distribution to homes and businesses in specific local areas where our advertisers service. This ensures your marketing reaches people who are most likely to become customers. If you serve a particular suburb or region, we can strategically place your Ad in the areas that matter most to you.
Yes! We work with you to determine the best distribution areas for your business based on where your customers live and work. This ensures that your marketing spend is focused on reaching the right audience.
Because of our shared-cost model, our pricing is up to 80% cheaper than running your own letterbox campaign. The exact cost depends on the number of letterboxes we distribute to. We’ll provide you with clear pricing upfront based on the area your Ad will be going out to.
Our shared-cost model, ensures your investment is just a few hundred dollars – making high-impact local advertising incredibly affordable.
And remember- our service includes design, printing, and delivery, so you don’t have to worry about anything.
No problem! We provide free Ad design services, marketing message writing (Copywriting), and QR code setup to ensure your Ad looks great and communicates effectively. Our team will work with you to create a compelling Ad that attracts attention and encourages action. Or if you’d like, you can be completely hands-off and we’ll just get your approval before printing.
We run regular distribution cycles to ensure businesses have consistent exposure in their local areas. Current frequency is monthly. We will be launching weekly and fortnightly mailouts soon.
While we can’t track physical mail like digital Ads, we recommend including a QR code, unique phone number, or special offer to measure responses. Your best results come from consistent exposure over time, rather than expecting an instant flood of calls from a single campaign.
Any business that serves a local customer base can benefit, including:
Trades & Home Services (plumbers, electricians, cleaners, landscapers, etc)
Health & Beauty (dentists, physiotherapists, hairdressers, beauty salons, etc)
Retail & Hospitality (cafés, restaurants, takeaway shops, local stores, etc)
Professional Services (accountants, mortgage brokers, real estate agents, insurance providers, etc)
If your customers live in the area, letterbox advertising is one of the most effective ways to reach them.